Google my business optimization 2019 how to#

Text overlays can appear spammy and tend not to render well on smaller screens. Avoid having too much text in your images It’s important that each one is a realistic representation of your business, and that you avoid any perception of spam, inappropriate content, or privacy violations. Make sure that your images are adhering to Google’s content policies, as well. Image courtesy of GMB’s photo & video guidelines Size your images properly and use square dimensionsįor all types of images but the cover image (see below), follow these Photo Guidelines to ensure the best presentation: Here are 7 tips you can use to optimize your Google My Business photos and get the most out of each one. If you aren’t prioritizing Google My Business image optimization as part of your local marketing strategy, you could be leaving serious visibility and local conversion actions on the table. The study also found that Google My Business listings with more than 100 images enjoyed 3,459% more views on Maps and 960% more views in Google Search, as well. Google My Business listings with more than 100 images get 1,065% more clicks to website.Google My Business listings with more than 100 images get 2,717% more direction requests than average.Google My Business listings with more than 100 images get 520% more calls than the average business.In a 2019 evaluation of over half a million images on 15,191 Google My Business listings (or now known as Google Business Profile), BrightLocal found that: When it comes to local search and driving online traffic in your doors, a picture can be worth even more. All these metrics are useful in helping you get to know your audience, their needs, and their expectations.They say a picture is worth a thousand words. It also gives you insights on your market’s behavior such as location, times of activity, frequency of searches, technologies used, product preferences, etc.

Google my business optimization 2019 how to#

It helps you identify popular and valuable keywords so you can decide how to structure or revise your content. Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. Increased inbound traffic is always good for business because it equates to more conversion opportunities. It also promotes the marketing of your products and services.

The number of visitors to your site influences your sales and subscriptions. One of the main goals of SEO is to attract the targeted audience through organic searches.

For instance, when you post content and links to your page on Facebook or Twitter, you are able to promote your website and attract more customers. Being optimized for SEO increases the site’s potential to draw customers from other platforms other than the search engine. One SEO component called off-site SEO ensures that users of external pages or of social media can find your website. SEO is a Cost-Effective Advertising Strategy This increases the chances of landing potential customers on your webpages. When you repeatedly appear on the SERP, users become aware of your site and your business. This means that when your target customers search for products and services that your industry offers, they are likely to find your website. Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). “I cannot give you the formula for success, but I can give you theįormula for failure. While you may need to defray a substantial amount to cover initial SEO planning and processes that include website design, programming, and strategizing, you can be sure to get faster and more long-term results. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing. SEO is less expensive than other online marketing approaches. If you are a new online entrepreneur but are not convinced of the benefits of SEO, then this article is for you! Here are some of the reasons why SEO is important and why you should consider it as a marketing technique. Another is the daunting list of SEO terminologies, which may overwhelm newcomers to the e-commerce and website scene. One common consideration is the cost of investing in an SEO campaign versus possible returns. O One of the principal decisions that startup owners have to make is whether or not to engage in SEO.